Atlantabusinessvideo's Weblog

ABV Exhibiting at the MACOC Small Business Day May 20th

atlantabusinessvideo — Fri, 14 May 2010 17:54:55 +0000

Atlanta Business Video will be exhibiting at the Metro Atlanta Chamber of Commerce Small Business Day next Thursday; May 20^th.The theme is “Small Business – Driving America’s Recovery.”

http://www.metroatlantachamber.com/content/Event.aspx?Code=afeb59da-4163-44cb-ac6a-94701bc8d20f&SId=8&Id=2

This year’s Small Business Day, features a full day of events that are designed to help small businesses thrive. The day features a small business showcase that will allow companies to highlight their products, skills and talent. The resulting connections will directly benefit businesses by introducing participants to possible customers or new partners. Learn social media marketing methods with advice from Jennifer Ecclestone, assistant manager of southeast region communications for General Motors; Jennifer Dunphy, vice president of sales and marketing, for VAYU Media; Rich Wilson, creative director for Big Scary Cranium; and Mike O’Neil, founder and president of Integrated Alliances, the #1 LinkedIn training company. This presentation will be moderated by Ed Baker, publisher, of the Atlanta Business Chronicle.

Hear keynote speaker, Steve Kaplan, who for the past 25 years has impacted over a thousand businesses of all sizes and industries, enabling them to get big customers, restructure themselves, improve efficiency, boost morale, expand into new markets and evaluate exit strategies, among other things. He is also the author of The New York Times Bestseller, “Bag the Elephant.”

Hope to see you there.

Roger

Viddler Update

atlantabusinessvideo — Mon, 29 Mar 2010 13:58:38 +0000

Hello,

First, thanks for choosing Viddler. We’ve experienced amazing growth since we launched in Dec. 2006. Viddler provides three different levels of service: business, partners and personal. The business and partners services generate revenue for Viddler and cover the cost of their bandwidth and storage usage. The personal service, while generating some revenue from ads, does not cover the cost of bandwidth and storage for all the personal usage.

The Viddler team wants to continue to provide the personal use service, especially for the amazing community that has grown with us over the past 3 years. We’ve been monitoring our costs, and the way people view videos. Over the past three years, the amount of original source file storage has grown astronomically – with very few people ever accessing the original source file (the one you originally uploaded to Viddler that was then converted into another file to play in our player.) While we want to keep the original source files for everyone, in order to continue to grow, and remain in budget, we can’t continue to do it as part of the personal level service.

The Terms of Use are changing to state that personal level accounts’ original source file will be stored for 30 days from the date it was uploaded. Of course, the converted video file will be available as long as your account is active. And you will still be able to download the converted file.

This email is to make you aware of the change in policy – and to give you 30 days to download any original source files you may need. Original source files uploaded before this email (March 29, 2010) will be available until May 1, 2010. Original source files uploaded from today (March 29, 2010) on will be available for 30 days.

Thank you for your patience and understanding and thanks again for choosing Viddler.

Donna DeMarco & the Viddler Team

Automotive Website Walkon

atlantabusinessvideo — Wed, 17 Mar 2010 19:24:34 +0000

Interesting!

CBO’s Elmendorf: U.S. Fiscal Policy on Unsustainable Path

atlantabusinessvideo — Mon, 15 Mar 2010 19:08:56 +0000

The U.S. federal budget deficit is on a trajectory that poses “significant economic risks” and will become unsustainable, Douglas Elmendorf, director of the Congressional Budget Office, said on Monday. In a presentation delivered before the National Association for Business Economics, Mr. Elmendorf noted that the choices needed to address the medium and long-term budget deficit will be “larger and more fundamental” than in the past. “U.S. fiscal policy is on an unsustainable path that can’t be resolved through minor tinkering,” he said. “The problem posed by the federal budget deficit not at its current level but on this trajectory… poses a growing risk to the recovery.” Mr. Elmendorf said that if current tax policy is extended — including the tax cuts enacted by President George W. Bush in 2001 and 2003 which look increasingly likely to be extended beyond their 2010 expiration — the deficit will swell from the $6 trillion baseline forecast by 2020 to just shy of $10 trillion. In addition, the debt held by the public with current tax policies extended would soar to 90% of GDP by 2020, Mr. Elmendorf said, making the U.S. public debt load one of the world’s highest. “The U.S. is entering unfamiliar territory in its level of public debt,” said Mr. Elmendorf. “It will be larger over the next decade than it’s been in half a century… and also unfamiliar by the standards of other developed countries.” The choice is not whether to change course from current policy, he noted, but “how quickly and in what way.” President Barack Obama has already declared a spending freeze on discretionary, nonessential outlays, but that only amounts to roughly 17% of total spending. Much of the rest of federal spending is for entitlement programs including Social Security, Medicare and Medicaid, defense spending and interest payments on the federal debt. The size of U.S. entitlement programs has grown sharply since 1970, from 3.8% of GDP to 8.2% as of 2007, and is expected to hit 11.1% of GDP by 2020 thanks to an aging population of Baby Boomers and fewer workers in the system to help pay for their benefits. Mr. Elmendorf said one reason entitlements have grown over the last few decades without being accompanied by an obvious increase in taxes or reduction in government spending is because defense spending, which few Americans directly observe, has fallen by half during the same period of time, to 4% of GDP in 2007. That same pattern can’t be repeated in coming years, Mr. Elmendorf said. “We’ll have to pay for future growth in Social Security, Medicare and Medicaid through a visible increase in the tax burden, a visible reduction in other programs or a visible reduction in these [entitlement] programs themselves,” he said.

-A Wall Street Journal Article

Roger Stix

Atlanta Business Video

Most Popular Source for News

atlantabusinessvideo — Thu, 11 Mar 2010 18:37:02 +0000

A study from the Pew Research Centre found that the internet is now the third most popular source for news among Americans, behind local and national television and ahead of radio, and local and national newspapers. Among online users the most popular news subject was the weather. Separately, the Financial Times said it would soon allow readers to pay for articles online on a daily or weekly basis, charged for through PayPal.

An article from The Economist

Roger Stix

Atlanta Business Video

How to Reach Prospects Near the Bottom of the Sales Funnel

atlantabusinessvideo — Mon, 01 Mar 2010 17:29:45 +0000

The consumer funnel takes users along a journey—awareness, favorability, consideration, intent to purchase and purchase.

Display advertising works at all stages of the funnel, bringing new prospective customers but is expensive and does not stimulate short term revenue.

Search advertising and SEO works on the lower funnel targeting those that already show interest.

Part of their attraction is the ads generate immediate revenue.

Some industries such as travel focus on Web users already in the market, meaning they lean heavily on search to target the lower funnel. On the opposite side of the spectrum, verticals such as consumer packaged goods aim to bring as many users into the purchase funnel as possible through banner advertising.

Roger Stix, Producer

Atlanta Business Video

atlantabusinessvideo — Fri, 26 Feb 2010 14:36:32 +0000

Organic Search Still Reigns

atlantabusinessvideo — Thu, 18 Feb 2010 16:00:12 +0000

Google drives nonbranded queries.

A good position in natural search results is critical to a brand’s strategy on the Web—and that means appearing on page one.

Making it onto the first page of results from Google, Yahoo! or Bing has always been a major goal, with marketers aware that consumers will give up after relatively few hits. Data from iCrossing analyzing natural-search referrals shows that only a tiny number come from results after the first page.

That was true across the big three search engines, with at least 95% of traffic from each originating from the first page of results after a nonbranded search. Less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.

Marketers recognize the importance of investment in search optimization so they will appear in those results and benefit from the huge portion of clicks that go to the top hits. The Society of Digital Agencies (SoDA) found that search optimization was the third priority of senior marketers worldwide, after social networking and improving digital infrastructure.

A report from Econsultancy and ExactTarget indicated natural search would see a rise in spending by online marketers worldwide, nearly two-thirds of whom planned to increase outlays in the channel.

iCrossing also found that, in terms of referrals rather than queries, Google is doing even better than reported by researchers such ascomScore, which found that 65.7% of US search queries in December 2009 were conducted on Google.

Counting referrals for nonbranded search terms, Google’s share rose to nearly three-quarters.

An EMarketer article

Partners in Health- Help Rebuild Haiti!

atlantabusinessvideo — Fri, 05 Feb 2010 18:21:29 +0000

My wife and I have long been supporters of Partners in Health (PIH), a non-profit that has been providing medical care in Haiti for 20 years. PIH is one of the charities leading the relief effort in Haiti today and they need our help. Below is the moving story of a volunteer who is helping us on the ground to rebuild in Haiti. Cliff Landis is a librarian in Valdosta, Georgia. Upon hearing about the suffering the earthquake has wrought, he decided to donate his savings in favor of contributing to PIH’s relief efforts in Haiti. But Cliff didn’t stop there. He can to Haiti to help with relief opporations. Watch this video of what happened next and then contribute to the PIH relief efforts.

http://standwithhaiti.org/haiti/news-entry/our-partners-in-health-cliff-landis-librarian/

THE HUDGENS PRIZE

atlantabusinessvideo — Mon, 01 Feb 2010 16:41:29 +0000

THE HUDGENS PRIZE

Important News for Artists

Juried Visual Arts Competition for Georgia Artists

$50,000 Prize

This is a competitive juried show. A $50,000 cash award and an invitation for a solo exhibition will be given to one selected Georgia artist.

THE HUDGENS PRIZE

The Hudgens Prize is a visual arts competition and juried show, open to all artists currently living full time in Georgia and age 18 or older. A $50,000 cash award and an invitation for a solo exhibition will be given to one selected Georgia artist, and the Finalist’s Exhibition will include works by 5 to 10 artists, chosen by the jurors. Visual artwork of any medium will be considered, but must meet certain size and weight criteria. Works previously exhibited at The Hudgens Center for the Arts are ineligible and all work must have been completed within the last two years.Entries must be postmarked by June 4, 2010

For more info go to:

http://thehudgens.org/wp-content/uploads/2010/01/Hudgens-Prize-Prospectus.pdf